Where Is The Consumer In The IoT Story?

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Pawan Gandhi, Kaha

CLOTHES that tell you how you are without the need to carry devices around, treadmills that let you jog along your favourite pathways, a panic button on your watch that lets your network know if anything untoward happens to you.

In today’s demanding world, Cove designs products that make use of technology and disruption to good effect. But, always with the consumer in mind.

Pawan Gandhi started his company KaHa in 2014. Named after the Maori word, which means “for the good” he focused the business around four pillars — safety, health and wellness, digital payment and smart homes.


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To date, the company has filed 22 patents, focusing on the pervasive Internet of Things (IoT) space. With the IoT devices forecasted to rise to 73 billion by 2025, their application for consumer, commercial and government uses will ensure the need for constant innovation.

The global health device market is exected to be worth US$36.1 billion in five years.

“We are the early ones challenging the norms and filing patents,” Pawan explains. This is a throwback to his time in Nokia and WorldSpace, which puts up satellites to broadcast education content globally.


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Early Disruptor

The former Nokia man spent his time with the Finnish technology company setting the trend for disruption.

“For all its highs and lows, Nokia was a big disruptor. It created the first small phone. In 2010 it was earning $1 billion from its patents.” he explains.


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The Singapore-based KaHa has offices in Bengaluru, Shenzhen and Geneva, and raised $4.5 million in a recent Series-A round of funding. It works with Titan, A*Star, Boucledor and other brands, licensing its technology under the Cove brand.

Pawan’s thinking is less about the technology and more about the consumer.

“There are many stories about products, but where is the consumer in this?”

KaHa’s approach has yielded products that address the consumers’ needs.

From smart watches to clothes that provide information about your body, to panic alarms that keep you safe, there’s a clearly defined purpose for the end user with every product.

 

Pawan Gandhi will be a panelist at the STORM event Keep It Going: By Design — Unconventional Design Thinking.


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