The Phantom — Riding The Milky Way

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Rolls-Royce Phantom VII

THE EIGHTH edition of the Rolls-Royce Phantom was unveiled in the metal at the Esplanade Theatre.

Through sliding doors into a dark interior with a wall lined with black-and-white images of previous models of the Phantom, prerequisite purple prose was served up as prelude to the launch of the latest model, in Belladonna Purple.

 

Outwardly, it will always be an impressive and sizeable chunk of metal that has been designed to wow with its presence. The huge grille is still thumbing its nose at the conventions of car design, but then, that’s the whole raison d’etre of the brand.

Rolls-Royce Phantom VII
The sumptuous interior of the new Phantom.

With an eye-watering price tag of $1,778,888 and an additional $300K for the extended wheelbase — cracking the $2 million mark — this new model is priced close to the outgoing model. But it has a lot of new stuff onboard.

That’s only to be expected as the previous model was released in 2003. Since it’s been a while, that would probably explain the dozen orders locked in even before the car hits the road here — expected around the first half of 2018.


You Might Also Like To Read:

Mr. Brown Swops Islands For A Better Life

Orchard Credit’s Nursery For New Ideas


With next year’s order book taken care off, one could well ask about the parallel universe occupied by Rolls-Royce owners who look quizzically at current economic numbers. Well, you could ask, but in true RR tradition, mum’s the word.

Wheels Of Aspiration

Back to the car then, and the new Phantom sports a new 6.75-litre, twin-turbocharged V12 engine that quietly despatches 900Nm of torque at a low 1,700 rpm. While it was naturally aspirated previously, the new engine is also tasked with running quietly, and redefining the “magic carpet ride” that Rolls-Royce is famed for.

Rolls-Royce Phantom VII
No shortage of power for the big girl.

These days, being the quietest ride means doing battle with the electric cars that ghost along at speed. But few of these electrified four-wheelers can compare with the opulence on offer in the Phantom.

The entire roof is filled with more than 1,400 little bulbs that leave you in the company of stars. The shiny surfaces of the car pick up on that, so, you’re enjoying your magic carpet ride in the Milky Way.

Especially since satellite technology is showing the way forward and alerting the car’s suspension of imperfections ahead. And given Singapore’s patched up road conditions, the system will be working overtime.

Rolls-Royce Phantom VII
The stars come out to play.

The Gallery allows customisation to a high degree of exclusivity.

The dashboard, often a blank canvas waiting to be filled, now gets the chance to be given fresh form. A piece of hardened glass spans its length and the customer is able to display something that is representative of themselves or a work of art or tools of their trade, whatever (within reason) in that space.

Rolls-Royce Phantom VII
An even more dashing dashboard.

As always, as is the case with a Rolls-Royce, it’s about reaching for the stars when it comes to accommodating their customers. It’s wonderful what creativity a deep pocket can bring forth in the desire to deliver.


  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
No Comments Yet

Submit your comments

Your email address will not be published. Required fields are marked *

© STORM 2010 - 2018 - Published by E-Quill Media Pte Ltd | Terms and Conditions | Privacy Policy | Powered by Axon Consulting